Our Ah Gong once called us ‘champion grumblers’. Indeed, our reputation precedes us – the ability to grumble about anything under the sun has become a trademark of our people.
Yet, beneath this posture of detachment lies a nation of individuals who rally for one another, much like a pride of lions.
The Pride originates from the sunny island of Singapore, where you’ll never be able to escape the big cat imagery however hard you tried.
Also a subtle homage to Singa the Lion, The Pride constitutes a collective effort towards building a kinder and more gracious Singapore.
We exist to share stories of goodness which often fly under the radar, and meaningful pieces of food for thought.
Come with us on a journey to discover honesty, humour and hope.