Beyoncé is known for her music and iconic dance moves. What some of us may not be aware of yet is her philanthropic endeavours.
Now she’s upping her game with the BeyGOOD initiative, which sees her and her hip-hop mogul husband Jay-Z supporting and funding underprivileged youths, women and historically black universities.
And they’re encouraging fans to join them in acts of kindness: The couple will reward fans who do good and charitable deeds with tickets to their On The Road II (OTR II) concert. The power couple has teamed up with charities The Prince’s Trust and Global Citizen to turn this dream into a reality.
“The united efforts of BeyGOOD are calling upon you to lift your voices, lend your hands and share your creativity as active and positive forces for doing good,” said Ivy McGregor, BeyGOOD’s director of philanthropy. “Wherever you are and whatever skills, talents and resources you possess, are of value to others in your community, country and across the globe.”
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This competition is currently open only to fans in Europe and the United States. Fans who volunteer for these charities will stand a chance of winning a pair of tickets for every date of the tour, which kicks off today in Europe, and will head to the US on June 25.
“Beyoncé understands the importance of giving young people who have faced setbacks in life the chance of a brighter future,” said the The Prince’s Trust’s chief executive, Nick Stace.
OTR II marks the second time Beyoncé and Jay-Z tour musically together, following 2014’s original On The Run Tour – which was launched with a video portraying the couple as bank robbers trying to evade the police (a riff on their joint single “03 Bonnie & Clyde”).
Although OTR II does not have an Asia leg scheduled yet, we hope that Beyoncé initiative is inspiring enough that you’ll do your bit for local charities here. You can start by putting stuff you own in the box to the left and donating it to your nearest Salvation Army. Or ask, “who run the world? Girls!” and donate to female empowerment programmes such as WINGS.
As Beyoncé once sang, “what goes around comes around”, so do a good deed for you’ll never know how you’ll be rewarded.
And to Mr and Mrs Carter: when you do decide to come to Singapore, The Pride will be more than happy to help you find kind, deserving individuals to win tickets to your concert!